SMR Key Personnel

SMR is a full service marketing company with a team of highly skilled and experienced professionals dedicated to achieving optimal results for its clients.

Debra Bambrook - Managing Director
MMktg; Grad Dip (Bus Mktg), BEd

Debra is a senior marketing professional with over 15 years of experience across a range of industries, including 10 years in property marketing roles with Delfin Ltd., Macquarie Bank and SMR. Debra’s experience is enhanced by her academic qualifications and her research work has been published internationally. Debra has also held a lecturer position in the UK where she became a specialist in sustainable marketing in addition to her strong marketing communications, research, marketing planning, strategic and tactical marketing skills.

Debra is passionate about delivering superior marketing based on sophisticated marketing research that forms the basis for the development of marketing plans that very specifically, and confidently, target the market. Debra’s work at SMR over the past 2 years is testimony to this ethos. When combined with innovative creative and outstanding tactical delivery, this approach achieves optimal results for clients while minimising advertising costs.

 

Kate Pascoe - Marketing Consultant
MA (Mktg), CIMPost Grad Dip Mktg, Higher National Dip (Bus Mktg)

Kate is a results-orientated business and marketing professional who is CIM (Chartered Institute of Marketing) qualified with an MA in Marketing. Originally from the UK, Kate brings with her a wealth of knowledge and experience across a broad range of business sectors and marketing disciplines gained from both here in Australia and in the UK.

Kate’s expertise encompasses marketing strategy, marketing administration and budgeting through to event management, e-commerce and marketing communications. Kate’s highly developed skills provide SMR with the organisation, project management, marketing- focus and the versatility required to meet the needs of each project SMR undertakes.

 

Beth Dungey – Senior Market Research Consultant
BC (Commerce), BA, QPMR, Member Australian Market & Social Research Society.

Beth has over 20 years of experience in all facets of market research. Her experience includes managing the market research function at SGIO and at Bank West where she acquired extensive experience in customer service and satisfaction research; business to business research, new product development research, corporate image research; and advertising, direct marketing and communications development, evaluation and tracking research. Beth commenced work with SMR in 2006 and has been responsible for building an extensive body of market research for SMR’s clients. Her succinct interpretation and reporting of research findings provides clients with valuable insights and market intelligence that is statistically substantiated and reliable. This intelligence forms the basis of highly targeted marketing plans.

 

Cally Browning - Art Director
BA. (Design)

Mixing a love of travel with art direction, Cally has worked in design for prestigious agencies in Hong Kong, Tokyo, Melbourne and Perth for the past 15 years. Cally's graphic design experience and expertise encompasses advertising design, website design, branding with consistency across all mediums, corporate graphics, illustration and book design. Cally’s experience includes work for a variety of clients across a number of industries including property. Cally’s creative skills have added the final piece of the jigsaw for SMR enabling it to deliver the full range of high level marketing services, including innovative creative for its clients.


Consultants and Supply Partners

In addition, SMR draws from a pool of expert consultants and has formed long-term, productive relationships with key media-buying, print, promotion and entertainment suppliers, to provide a seamless and outstanding full-service delivery.